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Applying the Code2Product Course to Ton Arcana

Below is a step-by-step approach to applying the Code2Product course tasks and lessons to the Ton Arcana product described in your Functional Design Document (FDD). For each relevant lesson of the Code2Product course, we’ll outline how you can integrate the concepts, what deliverables you should produce, and how this relates to Ton Arcana’s unique context. The goal is to transform Ton Arcana from a functional codebase into a market-ready product with a clear product strategy, defined target audience, growth plan, and strong competitive positioning.

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Applying the Code2Product Course to Ton Arcana​

Product Context Reminder:
Ton Arcana is a Telegram-based service that uses blockchain (TON), AI integration (OpenAI, Ollama), and tarot reading functionalities. It allows users to get tarot readings, manage and transfer TON tokens, and engage with educational and spiritual content (e.g., Daily Arcanum). Your end goal: turn Ton Arcana from a technical solution into a viable product that users will pay for and return to regularly.

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Lesson 3: Starting with Product-Avatars & Customer Interviews​

Task: Find a product-avatar (a successful, widely used paid solution) that parallels Ton Arcana’s core functions. Interview users of that product-avatar without mentioning Ton Arcana, to understand user needs.

Ton Arcana Application:

  1. Identify Product-Avatar:
    • Ton Arcana’s primary function: Delivering AI-enhanced tarot readings with token-based payment.
    • A similar paid solution: Look at popular tarot reading platforms or spiritual guidance services that monetize readings. For example:
      • Product-Avatar: “Kasamba” (a popular online psychic/tarot reading marketplace) or “Keen” (paid spiritual advice platform).
  2. Interviews:
    • Find 5–10 users who have purchased tarot readings online (from Kasamba or Keen) in the last year.
    • Ask how they found it, why they chose it, what problem it solved, and what alternatives they considered.

Deliverable:

  • Short comment with:
    • Product-Avatar: Kasamba online tarot reading service.
    • Main function: Paid tarot readings (per session).

Deadline: By tomorrow 9:00 PM.

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Lesson 4: Understanding the Customer’s Buying Decision Process​

Task: Conduct two more interviews focusing on the stages of their buying journey for the product-avatar. Understand what questions they asked at each stage.

Ton Arcana Application:

  • You’ve identified the product-avatar as Kasamba. After initial interviews, do two more interviews with recent Kasamba users.
  • Document their journey:
    • Problem Awareness: They felt uncertainty about the future → Sought spiritual guidance.
    • Exploration: Googled “online tarot readings,” considered multiple platforms.
    • Evaluation: Checked reviews, tried a cheap introductory offer.
    • Shortlisting: Narrowed to Kasamba vs. Keen.
    • Engaging Providers: Talked to a tarot advisor via chat.
    • Addressing Doubts: Asked about refund policies, authenticity.
    • Negotiation/Cost: Looked for discounts or first-time deals.
    • Purchase: Bought a reading session.
    • Post-Purchase: Used platform’s chat, considered returning for more sessions.

Deliverable:

  • Document stages from interviews and questions at each stage.

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Lesson 5: Building Your Sales Funnel​

Task: Based on interviews and understanding of Ton Arcana’s customer journey, define a sales funnel.

Ton Arcana Application:

  • Stages (example):

    1. Initial Contact Established: User finds Ton Arcana via Telegram ad or spiritual community referral.
    2. Demo Reading Completed: User tries a free “daily card pull.”
    3. Proposal Sent: Offer a discounted full tarot reading for a small amount of TON tokens.
    4. Deal Closed: User pays for a full reading.
    5. Onboarding & Retention: Introduce user to Daily Arcanum, token management, special spreads.
    6. Deal Lost: User doesn’t proceed after free reading → Follow up in a week.

  • Metrics:

    • Conversion rates at each stage.
    • Time between each stage.
    • Hypotheses to double sales: Increase initial traffic via targeted Telegram marketing, add limited-time offers, introduce referral bonuses.

Deliverables:

  • Sales funnel definition in a spreadsheet.
  • Top 3 hypotheses for growth.

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Lesson 6: Defining Units of Value​

Task: Identify what Ton Arcana sells as units and their average prices.

Ton Arcana Application:

  • Possible Units:
    • A single full tarot reading (measured as one reading session).
    • A monthly subscription for daily readings + special spreads.
    • Token transfers or AI-driven deep analysis readings.
  • Choose a core unit: One full tarot reading session.
    • Measurement: Per reading.
    • Average Price: For example, 100 TON tokens or equivalent fiat (research market rates from competitor pricing).

Deliverables:

  • List units:

    • Single Tarot Reading: ~100 TON tokens.
    • DailyArcanum Premium Access: Monthly subscription (e.g., 500 TON/month).
    • Advanced Spread Interpretation (AI-enhanced): 200 TON tokens.

  • Highlight the core unit: The single full tarot reading.

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Lesson 7: Defining Top 2 Customer Segments​

Task: Identify top 2 segments for Ton Arcana.

Ton Arcana Application:

  1. Spiritual Seekers (Millennials/Gen Z):

    • Demographics: 25–40, global, interested in spirituality and wellness.
    • Psychographics: Interested in tarot, personal growth, meditation.
    • Pain Points: Lack of trustworthy advisors, expensive sessions.
    • Buying Behavior: Influenced by social media and community recommendations.

  2. Crypto Enthusiasts into Esoterics:

    • Demographics: 20–35, tech-savvy, already familiar with Telegram and crypto wallets.
    • Psychographics: Curious, early adopters, enjoy novelty and blockchain integration.
    • Pain Points: Hard to find reliable esoteric services that accept crypto.
    • Buying Behavior: Driven by novelty, community trust (Telegram channels), and token-based rewards.

Deliverables:

  • Customer segment profiles as above.

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Lesson 8: Estimating Customer Acquisition Cost (CAC)​

Task: Pick a main sales channel and estimate CAC.

Ton Arcana Application:

  • Main Channel: Telegram ads or influencer collaborations in spiritual or crypto Telegram groups.
  • Funnel:
    • Impressions → Bot clicks → Free reading trial → Paid reading
  • Estimate costs using Telegram ads at a certain CPM, CTR, and conversion rates.
  • For example:
    • CPM: 200 rubles.
    • CTR: 2%.
    • CPC: ~10 rubles.
    • Leads to Paid Conversion: 10%.
  • CAC calculation:
    • If 100 clicks (1,000 rubles), 10 leads, 1 sale → CAC ~1,000 rubles per customer.

Deliverables:

  • A funnel calculation with assumed rates and final CAC number.

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Lesson 9: Unit Economics Analysis​

Task: Check if the unit economics are viable.

Ton Arcana Application:

  • Average Check (one reading): 100 TON tokens (assume equivalent to 1,500 rubles).
  • CAC: 1,000 rubles.
  • Variable costs (e.g., token transfer fees, AI API costs ~200 rubles).
  • Contribution Margin: 1,500 (revenue) - 1,000 (CAC) - 200 (costs) = 300 rubles positive margin.

Viable if you can scale and reduce CAC over time.

Deliverables:

  • Document average check, CAC, costs, and contribution margin.

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Lesson 10: Writing a Recruitment Message for a Marketing Specialist​

Task: Create a recruiting message.

Ton Arcana Application:

  • Highlight Ton Arcana’s niche: AI + Tarot + Crypto.
  • Attract a marketing specialist who can handle spiritual/crypto communities.

Deliverable:

  • Draft personalized message, referencing their experience in community marketing and highlight Ton Arcana’s unique proposition.

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Lesson 11 (First Part): Retention Modeling & Recruiting a Sales Specialist​

Task (Retention):

  • Model monthly retention and revenue growth to reach 10M rub/month by year-end.

Ton Arcana Application:

  • Start with 100 active paying users, retention 70% month-over-month, plan to scale marketing.
  • Increase ARPU by upselling daily Arcanum subscriptions.
  • Adjust numbers until hitting targets.

Task (Sales Recruitment):

  • Draft a message for a sales specialist with B2B or partner outreach experience (e.g., spiritual influencers or crypto communities).

Deliverables:

  • Retention model table.
  • Sales specialist recruitment message.

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Lesson 11 (Second Part): LTV & ROI, Elevator Pitch​

LTV Calculation:

  • LTV = ARPU _ Purchase Frequency _ Lifespan.
  • If ARPU is 1,500 rub/month and average lifespan is 6 months:
    • LTV = 1,500 * 6 = 9,000 rubles.

ROI Day 30:

  • If first month revenue per user is 1,500 rub and CAC is 1,000 rub:
    • ROI = ((1,500 - 1,000)/1,000)*100% = 50%.

Elevator Pitch: “Ton Arcana is a blockchain-powered tarot reading and spiritual guidance platform, similar to Keen, but with AI-driven insights. We stand out by offering token-based transactions and personal tarot interpretations enriched with AI. We monetize through paid readings and subscriptions. Try our Telegram bot today and discover deeper spiritual insights with a modern twist!”

Deliverables:

  • LTV and ROI calculations.
  • Elevator Pitch statement.

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Lesson 13: Identifying Growth Drivers​

Task: Pick growth drivers that fit Ton Arcana.

Ton Arcana Application:

  1. Paid Traffic (Telegram Ads) – If CAC < LTV.
  2. Virality – Offer referral bonuses of free token credits for inviting friends.
  3. UGC & SEO – Users share personal readings or experiences in communities, boosting organic reach.

Deliverable:

  • List chosen growth drivers and explain why they suit Ton Arcana.

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Lesson 14: One-Page Business Model​

Task: Create a one-page business model summary with 12 blocks.

Ton Arcana Application:
Cover:

  • Unit & Audience: Paid tarot readings for spiritual seekers, crypto enthusiasts.
  • How It Works: Telegram bot + TON tokens + AI interpretation.
  • Core Need: Accessible, reliable, and novel spiritual guidance.
  • Competitors: Kasamba, Keen, free tarot bots.
  • Why Better: Unique combo of blockchain + AI, more affordable and flexible.
  • Tech Advantage: AI-driven interpretations, seamless TON integration.
  • Market Opportunity: Growing interest in spirituality and crypto adoption.
  • Sales Channels & CAC: Telegram ads, communities.
  • Unit Economics: Positive contribution margin per reading.
  • MVP & Hypotheses: Basic reading feature tested, hypothesis that crypto users want spiritual services.
  • Team: Blockchain dev, AI engineer, product manager, marketing specialist.
  • Next Steps: Scale marketing, improve retention, expand product line.

Deliverable:

  • A single doc or slide with all 12 points briefly summarized.

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Lesson 15: Expanding the Product Line​

Task: Add complementary offerings to increase LTV.

Ton Arcana Application:

  • Upsells: Premium “deep reading” packages (5–10x price).
  • Economy: Free daily card with ads to convert free users.
  • Recurring Product: Monthly subscription for unlimited daily insights.
  • Educational Content: Tarot reading courses for a fixed fee.
  • Partnerships: Integrations with other spiritual apps or crypto services.

Deliverable:

  • List 5-10 new product ideas, pricing, and how they extend LTV.

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Lesson 16 & 17: Building a Community Against the Ideological Competitor​

Task: Define main competitor (traditional tarot platforms that lack transparency or innovation) and build a community around Ton Arcana’s ideology.

Ton Arcana Application:

  • Main Competitor: Old-school, expensive tarot services.
  • Ideology: Decentralized, accessible spiritual guidance without gatekeepers.
  • Content Plan: Posts contrasting Ton Arcana’s transparent token model vs. traditional hidden fees, educating on blockchain empowerment in spirituality.
  • Distribution: Reddit (r/spirituality), Telegram spiritual channels, Facebook groups for tarot enthusiasts.

Deliverable:

  • Community strategy doc: Competitor stance, weekly content plan, top 5 posts, top 5 platforms, value proposition.

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Lesson 18: Writing a Post Against the Competitor to Grow Community​

Task: Craft a post using APSA structure (Attention-Problem-Solution-Action).

Ton Arcana Application:

  • Headline: “Stuck Paying High Fees for Inconsistent Tarot Readings? Here’s a Better Way.”
  • Problem: Traditional tarot platforms overcharge.
  • Solution: Ton Arcana’s token-based, AI-driven readings.
  • Action: Join the Telegram community to learn more and try a free daily card.

Deliverable:

  • Final post text and list where you’ll publish it.

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Lesson 19: Persona Profile & CJM​

Task: Create a persona on UXPressia and map their journey.

Ton Arcana Application:

  • Persona: “Mia, 29, spiritually curious freelancer who uses Telegram daily, cares about authentic guidance, hates overpriced one-off readings.”
  • CJM: Awareness (sees ad) → Consideration (checks reviews) → Decision (tries free pull) → Onboarding (buys reading) → Retention (daily arcanum).

Deliverable:

  • UXPressia persona profile and CJM.
  • Top 5 questions for interviews to refine persona further.

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Lesson 20: User Stories & JTBD​

Task: Derive User Stories and JTBD from persona & CJM.

Ton Arcana Application:

  • User Story: “As a spiritually curious user, I want a trusted, AI-enhanced tarot reading so I can gain insight quickly without expensive advisors.”
  • JTBD: “When I feel uncertain about my career path, I want a quick tarot reading to gain clarity, so I can decide my next step with confidence.”

Also add keywords (e.g., “AI tarot reading,” “blockchain psychic service”) and Facebook targeting (interests in spirituality, meditation, astrology).

Deliverable:

  • 5 User Stories, 5 JTBD statements, keyword research results.

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Lesson 21: Customer Development Interviews​

Task: Conduct 5 interviews with potential target users.

Ton Arcana Application:

  • Find participants in spiritual Telegram groups or crypto communities.
  • Ask how they solve their current spiritual guidance problems, how much they spend, what frustrates them, where they find solutions, and what communities they trust.

Deliverable:

  • Summarize answers to spending, main competitor solution, decision-making, comparison parameters, communities followed, and where to find 100 more people.

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Lesson 22: Defining Competitive Edge​

Task: Compare Ton Arcana to 5 competitors on a 10-point scale.

Ton Arcana Application:

  • Parameters: Price, speed, ease of use, personalization, blockchain integration.
  • Competitors: Kasamba, Keen, generic tarot Telegram bots, traditional offline readers, free tarot websites.
  • Positioning: “Ton Arcana is better than Keen for crypto-savvy spiritual seekers by offering instant, AI-driven insights at a fraction of the cost.”

Deliverable:

  • Comparison table, radar chart, and a clear positioning statement.

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Conclusion​

By applying each lesson from the Code2Product course to Ton Arcana:

  • You’ve identified your target audience (spiritual seekers and crypto enthusiasts).
  • Validated demand by interviewing users of a product-avatar.
  • Defined a sales funnel, calculated CAC, and checked unit economics.
  • Created a one-page business model, expanded product lines, and planned community building.
  • Developed messaging against competitors and refined user stories, JTBD, and persona understanding.
  • Ensured that Ton Arcana’s unique combination of AI insights and TON blockchain payments forms a strong competitive edge.

This comprehensive approach turns Ton Arcana from a purely technical solution into a strategically positioned product with clear market fit, growth strategies, and a path toward long-term success.